Welcome to the Software Company book website

This website is designed to accompany my book giving advice on how to start, grow and exit a software company. It provides some additional background and has the tips, thoughts and advice I wasn't able to include in the book due to space limitations. It also gives you the opportunity to download the book's appendices.

My advice is based on over 23 years of starting, running and exiting two very successful international software companies. The book covers set-up, first steps, hiring, firing, growth, culture, development culture, the Agile Methodology, offshoring development, selling to the USA, selling to Europe, software licensing, patent trolls, marketing, sales, partnerships, venture capital investors, bootstrapping, the analyst game, professional advisors and the exit process. In short, it’s a brain dump which I hope some people will find useful and which will support the next generation of entrepreneurs.

In addition to the complete book, individual sections/chapters are available via cheaper 'booklets'. These mean that you don't have to purchase the whole book if you just want to read my thoughts on, for example, marketing.

Purchase the book from Amazon: Print ; Kindle
Purchase the ebook from other stores (incl , Nook, Kobo): here

Software Company Book Cover Illustration

Photography of the Author - David Cornwell

About me

My name is David Cornwell. I started my career as a Mechanical Engineer before doing an MBA and ending up in the software industry. In 1994 I started my first company which eventually sold its software around the world having raised £11million in venture capital on the way. You can read all about it in The CDC Story which is a free download.

I then went on to establish PleaseTech - which also sold its software around the world. The difference was this time it was organically grown with no external investors - a somewhat different experience! The PleaseTech Story is also a free download.

These days, in addition to publishing and promoting my book, I have several other interests which are listed on my LinkedIn profile .

PS: For your viewing pleasure, may I recommend my post exit interview with ICON Corporate Finance which is conveniently on YouTube .